A Letter from the Founder

I started my career in fashion and creative, writing for a small site, at the time, called Huffington Post-- there were a ton of Senators and me.

I was a wide-eyed, starry-eyed 26 year old answering the phones of New York Magazine wearing a black and white Raf Simons hand painted t-shirt that the management subtly frowned upon. When my friend asked me to write for an up-and-coming online publication, I jumped at the chance. That was one of a handful of life changing moments.I’m a noted Creator. Just before the pandemic, I put out a book that would end up being a best seller; it sold through in a short amount of time.

Andrew Buckler was my first show; it was men’s fashion week. There I met Fern Malis, the founder of fashion week, and her team. I didn’t know that I was fashion obsessed at the time - but I was! It was also one of the first articles I would write about culture.

All of the global fashion industry ran in the same clockwork fashion. 500 fashion shows, many photographs, and several noted clients later, I saw a ton of common threads. All of the global fashion industry ran in the same clockwork fashion. Fashion shows are always 30 minutes late, none of them ever start on time, but they always start at the exact same time. The same holds true for all the business elements under the hood.

Digital First brands are now the norm. The fulcrum of a fashion company is now their website and their brand building tools are on Instagram, TikTok and Facebook. Even during a global pandemic fashion still persists. It is all of us. Even if we’re on Zoom calls wearing a monochrome sweatsuit, or are fortunate enough to be able to buy a Dennis Basso work from home fur, fashion will always be part of our culture and we will always use fashion to define who we are.

But how we buy fashion has changed, how we track and consume fashion ideas has fundamentally changed. The death of Barney’s was probably the biggest watershed moment in the industry. That important store that birthed so many designers, from Timo Weiland to countless others. Instagram is now one massive magazine and mall.

OrderSpark is an online store builder. Brick & Mortar stores have become expensive showspaces, we’ve become incredibly comfortable buying from small brands online and, for better or worse, the physical retailer is no longer at the center of the fashion bubble. It is the brand themselves. 

Through all my interactions with clients and working on countless small brands, every fashion designer has found that the existing platforms don’t meet the needs of their emerging brands. The existing platforms are trying to do too many things for too many types of businesses and aren’t meeting the true needs of any industry as a whole.

OrderSpark is an online store builder., OrderSpark will meet your needs. Because I have been surrounded by the industry for over a decade, I know exactly brands need. The goal is to be the predominant advocate for and to support the global fashion industry. What is different from one brand to another, is the creative:, the dress, the suit, the expression of the product. 

I’m looking forward to supporting the industry I know and love and growing with our early users. By being an OrderSpark user and store owner, you are not only supporting a growing platform, but your are also going to be part of a community of founders who we’ll grow with and build better tools to serve.